The Internet is by nature distributed and unregulated. While this represents its greatest asset, it also eliminates many of the tangible cues to a merchant's credibility which are present in the physical world. In the spirit of replacing these lost "consumer comfort factors" without the need for further governmental intervention, we voluntarily commit to follow this Universal Standard of Ethics when transacting business on the Internet.

As reputable members of the global Internet commerce community, we hereby agree:

Section I : Ethics

Section II : Complaints

Section III : Advertising

Section IV : Disclosure

Section V : Adherence to laws

Section VI : Privacy

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