Ethics - Universal Internet Standards from Coup de Foudre LLC

Preamble
The Internet is by nature distributed and unregulated. While this represents its greatest asset, it also eliminates many of the tangible cues to a merchant's credibility which are present in the physical world. In the spirit of replacing these lost "consumer comfort factors" without the need for further governmental intervention, we voluntarily commit to follow this Universal Standard of Ethics when transacting business on the Internet.

As reputable members of the global Internet commerce community, we hereby agree:

Section I : Ethics

to deliver what we promise and promise only what we can deliver
to deal honestly and fairly with customers
to accurately represent who we are and what we do
to fulfill all warranty claims within a reasonable period of time
to avoid the dissemination of abusive or degrading material

Section II : Complaints

to promptly respond to all customer complaints
to employ our best efforts to fairly resolve all legitimate complaints in a timely fashion

Section III : Advertising

to ensure to the best of our ability that no documents containing false statements are distributed on-line

to include appropriate meta-tags in our web site to assure content-disclosure

to promptly substantiate any statements or advertised claims upon request

to employ the greatest care, consideration, and courtesy when undertaking unsolicited electronic advertising

Section IV : Disclosure

to disclose basic features and benefits of a product, service or contract in language that is easily understood by the consumer
to disclose all terms, conditions, financial and contractual obligations applicable to the transaction including warranties, returns and refunds
to provide consumers with access to financial records of their transactions
to disclose the price, type of currency and all fees, surcharges and shipping costs associated with a transaction
to disclose availability of goods and services, timing of billing and realistic shipping expectations

Section V : Adherence to laws

to abide by all laws of any federal body which has governing jurisdiction in the locale in which our business is chartered, incorporated and/or registered

Section VI : Privacy

to implement a privacy policy which embodies principles of fair information practices approved by government and prominent industry organizations. These principles include:

1. balancing the goals of our Web site with consumer anxiety over sharing personal information online

2. posting notice and disclosure of practices regarding collection and use of personal information (data which can be used to identify, contact or locate a person)

3. giving users choice and consent over how their personal information is used and shared

4. employing appropriate data security, quality, and access measures to safeguard, update and correct personal information

5. disclosing whether the server used is secure and, if not, undertaking prudent accepted measures to minimize any risk of fraud resulting from credit card number transfer

From the Web Site of Web Assured

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1.	balancing the goals of our Web site with consumer anxiety over sharing personal information online
2.	posting notice and disclosure of practices regarding collection and use of personal information (data which can be used to identify, contact or locate a person)
3.	giving users choice and consent over how their personal information is used and shared
4.	employing appropriate data security, quality, and access measures to safeguard, update and correct personal information
5.	disclosing whether the server used is secure and, if not, undertaking prudent accepted measures to minimize any risk of fraud resulting from credit card number transfer
	From the Web Site of Web Assured